Privacy Policy
Updated on July 31, 2024.
We, at Certified Humane, are deeply concerned about the privacy of our clients and users of our website. In this Privacy Policy, we provide details about how we collect, process, store, and handle personal information. This document applies to all users of our website certifiedhumaneasia.org.
Feel free to contact us for more information about it.
Before we begin, it is important to clarify that this document uses the following terms:
● “user” – refers to individuals (customers or mere spectators) who access and browse this website and somehow interact with its content;
● “customer” – refers to those who, in addition to accessing the website, also have a contractual relationship with Certified Humane;
● “you”, “your” or “yours” – refers to both users and customers;
● “we” – refers to Certified Humane.
1. HOW WE OBTAIN PERSONAL DATA
Certified Humane will collect personal data whenever you:
● access and browse our website and interact with us;
● contact our institution through our support channels (phone, email, or by filling out the forms available on our website);
● send questions or inquiries about the certification process via our forms or email;
● request a quote for our services;
● hire one of our services;
● download educational materials available on our website;
● subscribe to our newsletter;
● make a voluntary money donation via bank transfer;
● enroll in our in-person courses;
● send a resume;
● chat with the chatbot available on some pages of our website.
2. WHAT PERSONAL DATA WE COLLECT
The type of personal data we collect depends on how you or your company or industry interacts with us: whether you access our website for simple browsing or establish a commercial and/or contractual service relationship with our institution.
In general, the data we collect includes:
● Identification of individuals, such as name, surname, email address, phone number, and other similar contact details of the individual who contacts us;
● Identification of legal entities, such as company name and trade name, email address, and phone number;
● General information about the legal entity, such as the size of the farm, hatchery, company, or industry, animal species in production, manufactured products, among others;
● Professional information of individuals, such as occupation and positions held and employment history;
● Educational information, diplomas, licenses and professional association, and academic history;
● Information provided about browsing via mobile devices, such as geolocation, IP address, site tracking, device model and browser used, ● operating system, and preferred language;
● Messages and interactions with the chatbot.
3. WHY WE COLLECT PERSONAL DATA
Certified Humane collects and processes personal data in four situations authorized by the Brazilian General Data Protection Law (LGPD):
● with the consent of the personal data holder – whenever it is possible for you to opt for the collection of your personal data, our company will ask for your authorization for this to happen;
● to execute the contract and service – we use the legal basis of contract execution for processes related to the provision of our services;
● to comply with legal or regulatory obligations – this legal basis is used to meet legal requirements and report to regulatory bodies overseeing our activities, such as the Central Bank of Brazil, the Federal Revenue, the Foreign Trade Chamber (Camex), and the Foreign Trade Secretariat, among others;
● to ensure the regular exercise of rights – this is the legal basis that ensures the defense of our company in relation to legal, administrative, or arbitration processes in which we may become a party.
4. HOW WE USE THE COLLECTED PERSONAL DATA (PURPOSE)
Certified Humane uses your personal data to offer the best services to you. All this data is treated as confidential and used only for the purposes described below:
a) Data collected from accessing and browsing our website
Simply accessing our website may activate cookies. The use of cookies allows the website to provide basic functionalities, improve its performance, and offer a more personalized web experience to the user.
To achieve this, cookies need to collect technical and browsing information that track the user’s journey within the page, their preferences, the time spent connected, and which areas were visited.
This information will be used by our company for the following purposes:
● facilitate navigation on our website;
● measure the audience of our website;
● improve and personalize the user’s experience on our website, considering their preferences;
● promote statistics, studies, research, and surveys relevant to activities and behavioral profiles in the use of our website;
● target advertising and content tailored to the user’s interests, such as news, research, reports, and commercial information;
● improve the services provided and create new opportunities to present our solutions to customers and potential customers.
We also use cookies on the Certified Humane website. Learn more about them in our Cookie Policy.
b) Data collected from contacts made with the company
If you contact our company, whether by phone, email, or the forms on the website, regardless of the reason, any data that may be shared will be used for the following purposes:
● provide a response to your contact, which may involve the preparation of a quote, the provision of information, clarification of doubts, and the execution of a service;
● enable communication and marketing actions by Certified Humane;
● notify you of the schedule of in-person courses promoted by our institution and the opening of registrations;
● allow your participation in a selection process whenever a vacancy that matches your qualifications is available.
c) Data collected from the use of services after hiring
When you hire our services and become our customer, some personal data from the company and some employees and/or business representatives will inevitably have to be provided to us.
These data will be used for the following purposes:
● provide the contracted services appropriately;
● develop new services to improve the performance of the activities provided;
● perform accounting and financial management, in case of issuing invoices for services provided and payment tracking;
ensure the regular exercise of Certified Humane’s rights, including presenting documents in judicial and administrative processes, if necessary;
● comply with court orders, competent authority, or regulatory body;
● fulfill legal or regulatory obligations.
d) Data collected from downloading educational materials and subscribing to newsletters
The data you fill out to download our educational materials (ebooks, manuals, reference and tariff documents, guides, and leaflets) and also to subscribe to our newsletters are used exclusively for communication and marketing actions by Certified Humane. This means we will send content aligned with your interests, such as news, research, reports, and commercial information.
e) Data collected from voluntary money donations
If you make a voluntary donation of a certain amount to our institution, the personal data that inevitably will be sent along with the amount will be restricted to the institution’s knowledge and may be used for communication and marketing actions by Certified Humane, if the donor authorizes. These communication and marketing actions include sending relevant content about animal welfare and information on what Certified Humane is doing to promote and distribute humanized animal production practices.
f) Data collected from enrolling in our in-person courses
Whenever you enroll in our in-person courses and pay the corresponding amount via the Sympla platform, your data will be used only to confirm your participation in the said training and may be used for communication and marketing actions by Certified Humane, if you authorize.
g) Data collected from interactions with the chatbot
The data collected from interactions with the chatbot available on our websites is intended to:
● Respond to inquiries and provide requested information;
● Improve the user experience;
● Personalize and improve our services;
● Analyze the use of the chatbot for continuous improvement.
5. WHO HAS ACCESS TO THE COLLECTED DATA
Certified Humane does not engage in any practice of selling or exchanging personal data with third parties involving our users and customers.
We also do not disclose personal data in research and public presentations that could identify any individual or legal entity.
All personal data we collect are retained within our company to fulfill the specific administrative purposes cited in item 4.
However, some of these personal data may be shared with third parties to expand our communication with you, comply with applicable laws and regulations, protect our rights, and comply with court orders. This sharing always occurs within the legal limits.
In this context, personal data may be shared with:
● partner companies and service providers, established or operating in any country, that help us provide the contracted services and enhance our business activities;
● partner companies in IT and information technology that provide tools and assist us with the technological solutions of our website;
infrastructure and operational technology providers necessary for our activities, such as payment intermediaries and information storage service providers;
● public agencies, regulatory agencies, or third parties that must receive the data due to laws or regulations we are obliged to follow;
● the Judiciary and the parties involved in any conflict and legal action.
Whenever we share personal data with third parties, we take security measures to ensure that adequate personal data protection mechanisms are adopted, complying with the legislation and accepted by us.
6. HOW WE PROTECT THE COLLECTED DATA
While you are our client or user of our website, your personal data will be kept in a secure and controlled environment. We take the security of our users’ and clients’ personal data seriously and adopt all possible measures to preserve privacy and maintain the confidentiality of this information.
Some precautionary measures we take include:
● use of high-security servers or magnetic means;
● using standard and market methods to encrypt and anonymize collected data;
● ensuring data authenticity, privacy, and integrity through SSL (Secure Socket Layer) or TSL (Transport Layer Security) certification;
● protection against unauthorized system access.
For your protection, the website certifiedhumanebrasil.org and affiliated third parties encrypt information and have SSL (Secure Socket Layer) or TSL (Transport Layer Security) certificates.
However, it is worth noting that no website, software, or application is entirely secure. Therefore, we cannot guarantee 100% that our protection measures will always be free from unauthorized access or methods developed to circumvent security systems and obtain information improperly.
If this happens, exceeding all security measures provided by us, we cannot be responsible for any damage this situation may cause.
Therefore, we encourage our users and clients to take appropriate measures to protect themselves, such as keeping passwords confidential.
From our side, we can guarantee that all those who, in any way, have access to personal data retained in our company are committed to maintaining absolute confidentiality. Breach of this confidentiality will result in civil liability, and the person in question will be held responsible under Brazilian law.
7. HOW LONG WE KEEP PERSONAL DATA STORED
Your data and information may be stored in our company for different periods, depending on the relationship you maintained with us.
a) If you are a client
We will keep your personal data in our database as long as the contractual relationship with you lasts. After the termination of this relationship, they may be kept for the time necessary for auditing, security, fraud control, preservation of the regular exercise of rights, compliance with legal and regulatory obligations, and accountability, as long as this period justifies the retention of the data.
Once the purpose of this storage is fulfilled, your data will be securely and confidentially deleted, following our internal policies related to the safe disposal of data.
b) If you accessed and browsed our website
The information collected through the cookies used on our website will remain active permanently, unless you disable the options.
c) If you contacted us through support channels
Any data and information sent through any contact made with our institution (whether by phone, email, or filling out forms on our website) will remain in our database until you request deletion through our support channels.
d) If you downloaded our educational materials
The data filled in to download the educational materials available on our website will remain in our database permanently until you request deletion.
e) If you subscribed to receive our newsletter
The subscription to our newsletter to receive our content and other materials will remain active permanently until you unsubscribe or request removal.
f) If you made a donation
The personal and banking data through which the money donation was processed will remain stored in our database until you request deletion unless you authorize the sending of emails with information about animal welfare. If this is the case, your data will remain stored until you unsubscribe or request removal.
g) If you enrolled in one of our courses
The personal data provided through enrollment in any of our in-person courses will remain stored in our database until 2 (two) business days after the end of the course unless you authorize the sending of emails with information about animal welfare. If this is the case, your data will remain stored until you unsubscribe or request removal.
8. HOW TO REQUEST THE DELETION OF PERSONAL DATA
Except for personal data linked to legal and regulatory obligations mentioned in item 7, the user and client may opt for the deletion of their personal data from our company’s database in the following cases:
● use of cookies: enabling and disabling some categories of cookies can be done on any page of the website through the “Cookie Settings” link in the website footer;
● information provided through our support channels (phone, email, or filling out forms available on our website): the request to delete any data that may have accompanied this contact can be made by email info@certifiedhumanebrasil.org;
● resumes sent by email: the request to delete your resume from our databases can be made by email info@certifiedhumanebrasil.org;
data provided via download of educational materials available on our website: the request can be made by email info@certifiedhumanebrasil.org;
● newsletter subscription: unsubscribing from the newsletter can be done through the links provided in all emails sent or by clicking here;
● data related to donation: the request to delete the data can be made by email info@certifiedhumanebrasil.org, if the donor has not authorized the sending of Certified Humane information by email (if this has happened, the cancellation of email sending can be done by clicking here);
● data related to course enrollment: the request to delete the data can be made by email info@certifiedhumanebrasil.org, if the donor has not authorized the sending of Certified Humane information by email (if this has happened, the cancellation of email sending can be done by clicking here).
In all these cases, our company is committed to permanently deleting the requested data within a maximum period of 15 (fifteen) days. We are also committed to taking all precautionary, security, and confidentiality measures related to this disposal, following our internal policies related to the safe disposal of data.
However, the deletion of information does not include data we are required to retain for administrative, legal, or security purposes mentioned in item 7.
9. HOW TO CONTACT US
In case of questions or concerns about data protection or this Privacy Policy, or to update, change, correct, or delete any information, you can contact us as follows: Email: info@certifiedhumanebrasil.org.
10. CHANGES TO THE PRIVACY POLICY
Certified Humane may change this Privacy Policy at any time to adapt the processes carried out or meet new legal requirements. Whenever this happens, we will disclose the updated version on our website and may send an email communication to you.
If you continue using our services after this change, it means you agree with the new conditions. However, you can always express your disagreement through our support channels if applicable.
On the other hand, if the changes result in data collection and processing practices that depend on authorization, we will request your consent.
11. JURISDICTION
This Privacy Policy will be governed, interpreted, and executed according to Brazilian legislation, especially Law No. 13.709/2018, regardless of the laws of other states or countries.
The Central Court of Florianópolis (SC – Brazil) is competent to resolve any doubts arising from this document.