Sasianand Feeds And Foods India Private Ltd

Founded in 1978, Sasianand Feeds and Foods India Pvt Ltd began its operations in Perundurai, Erode, Tamil Nadu, India, with a modest flock of 2,000 laying hens. Over the years, it expanded its operations, diversifying into feed manufacturing, broiler farming, and implementing more sustainable practices. Currently, the company houses 560,000 laying hens, 10,000 breeders, and 2,000 cage-free birds, establishing itself as one of the leading names in the poultry industry.

In order to raise its production standards and broaden its presence in the international market, Sasianand opted for the Certified Humane® certification. This decision to join the program was driven by the need to externally validate its animal welfare practices and meet the demands of consumers who value ethical and responsible production.

Currently, 1% of production already adheres to the criteria established for cage-free farming, marking a first step towards a broader transition in the future. This initiative reinforces the company’s commitment to continuous improvement and differentiation in the market.

Wanting to ensure the health of the birds and the excellence of its products, Sasianand implements strict management protocols.
Key measures they have adopted include:

– Cage-free environment, providing greater freedom of movement;
– Preventive vaccination and constant health monitoring of the flock;
– Daily inspections to ensure the quality and welfare of the birds;
– Responsible use of medication, limited to specific needs;
– Stringent hygiene, essential for food safety and flock health.

These guidelines not only ensure compliance with the highest industry standards but also result in safer and more nutritious products for consumers.

With an annual production exceeding 96 million eggs, Sasianand exports to the Maldives and Middle Eastern countries, markets that value animal welfare certifications. The pursuit of global recognition reinforces the company’s positioning as a reference in ethical and high-quality production.

During the certification process, Sasianand implemented structural and operational adjustments, such as controlling ammonia levels, specialized training for employees, and improvements in the spaces allocated for the birds. The changes not only met Certified Humane® criteria but also resulted in enhanced productivity and process efficiency.

Sasianand Feeds and Foods continues to evolve, combining innovation, responsibility, and commitment to animal welfare. The Certified Humane® certification strengthens this trajectory, positioning the company as an example of excellence and respect for sustainability in the poultry industry.